About the job

As Finstro continues to grow, we’re looking for a commercially minded Head of Marketing to lead the strategy and execution that will fuel our next stage of growth.

This is a hands-on leadership role where you’ll set the marketing strategy, identify and prioritise growth opportunities, and build the capabilities and engine to support the business. You’ll also be close to the execution rolling up your sleeves, getting into the detail and and turning strategy into results.

About Finstro

Finstro is a fast-growing non-bank lender, providing businesses with cash flow, flexibility and confidence every step of the way. We go beyond rigid product silos and understand speed is only a part of the answer.

Since 2012, we’ve supported the growth aspirations of over 6,000 businesses through over $2.5b of funded transactions.

If you have energy, ambition and want to work for a dynamic, rapid growth, FinTech business, there are exciting opportunities to advance your career by joining our global team.

Key Responsibilities:

• Own the marketing strategy with a clear focus on driving loan book growth and profitability.

• Work closely with the Leadership, Sales, Product, Credit and operations teams to identify and prioritise commercial growth opportunities.

• Use data and insights to continuously optimise performance and investments

• Develop campaigns, content and tools that our third-party channel can use to increase the number of accredited brokers, and origination volume from brokers.

• Optimise the direct lead generation funnel from awareness, through to lead generation, application, origination and settlements.

• Continuously test, learn and optimise channels, audiences, messaging and conversion to drive more efficient customer acquisition.

• Develop customer lifecycle strategies, including automated journeys and communications based on customer behaviour and needs to drive utilisation.

• Build automated, behaviour-led customer journeys that deliver the right message and proposition at the right time.

• Identify segments in the loan book across the different customer lifecycle stages to deepen relationships and maximise long-term customer value.

• Position Finstro as the preferred choice for brokers, partners, and businesses through compelling brand storytelling and market differentiation.

• Strengthen our reputation and influence in the market through brand, content, partnerships and thought leadership.

Experience and Skills Required:

• Proven fintech, B2B, non-bank business lending, with 8+ years as a senior marketing leader.

• Strong expertise in digital acquisition, sales enablement, customer lifecycle and brand.

• Ability to connect marketing activity to tangible commercial outcomes, including revenue, customer acquisition and growth.

• Well-rounded balance of strategic thinking, commercial acumen and hands-on execution.

• Strong analytical mindset, with the ability to use data to test, learn and continuously optimise performance.

• Natural ability to prioritise and focus on the opportunities that will make the biggest difference.

• Strong stakeholder management and the ability to work closely with senior leaders and cross-functional teams.

• Excellent communication, positioning and storytelling skills.

• Adept to operating in a fast-moving, entrepreneurial environment where not everything is already built.

What we offer:

• Competitive compensation package including superannuation and benefits.

• Opportunity to work with cutting-edge technologies in a dynamic and innovative environment.

• Collaborative and supportive team culture.

This is an onsite role is based in Sydney, Australia. Candidates must be in and authorised to work in Australia.